The gross advertising revenue duty of television stood at 3.82 billion euros in the first half, up 17% over the same period a year earlier, announced Monday, July 5th The firm specializes Yacast.
The gross revenue is calculated before the trade negotiations between the chains and advertisers. The six terrestrial channels have made a historic turnover up 13.4%, and DTT + 36.6%. Sponsorships are also up sharply, with a turnover of 332.8 million euros in the first half, up 31% compared to 2009.
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The private channel TF1 reported in the first half of a turnover of 1.56 billion (+15%) and M6 a turnover of 704.9 million (+7%). Canal + has increased only 1% to 83.6 million, but Yacast explains this poor performance by an “already excellent 2009 vintage” (+27% in the first half of 2009 compared to 2008).
France 2 stores jumped 44% to 160.7 million euros, France 3 + 8% to 79.9 million and France 5 + 22% to 15.2 million. Side TNT, the top 3 is occupied by W9 (Group M6), TMC (TF1) and NRJ 12 (NRJ Group) with respectively 166 million, 142 million and 96 million.
